Sometimes it’s hard to see how a successful business approaches marketing behind the scenes and we only see the flashy outer shell of their strategy.
Here are the top three marketing myths debunked.
#1 The Primary Goal of Marketing Is To Acquire New Customers
Do not create a revolving door by creating new customers and losing existing customers. It’s is much more profitable to nurture returning customers. Engage with existing customers in a multitude of ways including e-mail marketing, social media marketing and good old fashion phone calls.
#2 Clever Eye-Catching Creative Is Where You Should Spend Your Marketing Budget
Sometimes the least flashy methods are the best way to attract customers. It depends on the industry but most customers respond to clean, clear and honest ways of marketing. Creative can be very costly and money may be better spent elsewhere, especially in the early stages of developing a business.
#3 The More E-Mails You Send The More They Are Ignored
E-mail marketing is still the most effective digital marketing strategy for many businesses. Many people think just because social media marketing is newer, and there is a universal hatred and awareness of spam, it makes e-mail marketing obsolete. Not only does it still work but when marketers increase the frequency of their e-mails for existing customers by 1 or more, the readership generally doubles.
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