- You could have paid cents for what will cost your now over $10 for the top keywords in Google Adwords.
- You could have amassed hundreds of thousands of targeted demographic Twitter followers, with little penalties and zero restrictions back then, you could have got to 100,000 in about 6 months (with the help of some free software tools).
- You could have registered Business.com for $100-$200 in the early-mid 1990’s and sold for $150,000 in 1997, $7.5 million in 1999. Then 8 years later, sold again for $350 million.
Sometimes you may miss out on an amazing opportunity, but sometimes you may kill your once thriving business by being defensive (waiting for data / waiting until something is “proven”) rather than being offensive, which sometimes only means a bit of time and interest with little upstart costs.
Blockbuster video had the opportunity to buy Netflix in the early 2000’s for only $50 million, but chose to pass….and their passing came just a few years later. Meanwhile, despite an early bumpy road, Netflix is thriving and worth over $20 Billion .
Social Media evangelizer Gary Vaynerchuk breaks down the importance of being an early adopter and “Marketing in the year we actually live in”.
Video & Image Via Gary Vaynerchuk