If you are asking this question you are probably at least fairly new to the world of Search Engine Marketing (also known as SEO, Search Engine Optimization). But for someone trying to get to the top, their livelihood or career may be on the line, so the question is far from trivial.
There are several ways to make it to the top but try not to focus as much on “tricks” as the real question you should be asking is “How do I EARN a top spot on Google?”.
You EARN a top spot by understanding how Google indexes and identifies quality and relevant content and producing quality content that people want to read and share across Social Media and link back to and refer to across the web on other sites.
Although we won’t go into ALL of the many ways to optimize your content for Google, we’ll start with the most important things.
Here is a checklist for beginners trying to get to the top or first page of Google by priority:
1. Title Tags
Make your title tags (The titles of your pages on your website) short and sweet. Keep them under 60 characters, carefully choosing the most relevant keywords that people will be searching for.
2. Quality Content
Make sure you have good quality content. Pages and posts that have great title tags but very short, poorly written content will not rank well.
Social sharing raises the relevancy and value of your content to google, boosting your ranking higher as it sees your content has importance and relevancy for certain terms. If you create good quality content that Google can index easily, people will visit, enjoy and want to share.
Make sure you have convenient Social Sharing buttons for Facebook, Twitter, Google+ and Pinterest at the very least. You may consider adding LinkedIn too if applicable to your target audience. If you include too many share buttons, it may make it confusing, messy and hard to share.
What about linkbuilding?
Although it is important to have quality, relevant sites linking to you, it is my opinion that people get bogged too far into getting links and not enough attention is paid to the first three items above. The other problem is that people may be tempted to purchase links and settle for low quality links which can severely damage your Search Engine Rankings.
Let the links come naturally
The emerging linkbuilding philosophy is that build quality and optimized content and the links will come.
Not so bad, huh?
Google isn’t trying to trick you or make it hard for you to rank well. Google is trying to give searchers the best search experience possible and give them the best, most relevant results.