Matt Cuts, Google’s resident Search Engine Optimization expert and one of the original Google employees, has a chance to talk about the philosophy of the SEO term.
SEO – Search Engine Optimization
It’s probably the most direct and simple way to explain what most people want, which is to organically rank high in Search Engines by optimizing your website based on what Google’s algorhythm values for you to rank high for the terms you want.
The term “SEO” for some has a shady reputation for being limited to link building, buying links, spamming and even hacking.
SEM – Search Engine Marketing
Search Engine Marketing is a broader term that can encompasses many Marketing strategies focused on Search including PPC (Google Adwords) AND Optimizing your site for Organic high visibility.
Some may view SEM as being closer to the Advertising department than part of your Web Development. Traditionally this term has not necessarily encompassed Search Engine Optimization techniques and has focused more on Paid strategies such as Google Adwords and other PPC programs.
SXP – Search Experience Optimization
Matt Cutts offers a new term.
A much “softer” term that focuses on the user rather than the goal. This term allows people to consider many aspects of the Search Engine experience and can encompass an expanding number of ways relevant customers can be led to you.
Marketers may have trouble marketing their services to people who are focused on the bottom line and will want to use a term that is bit more focused on the Business value rather than Consumer value .
Ironically, the Acronym just isn’t SEO friendly in the relevant way.
Matt Cutts concludes that he believes SEO will probably stick around as the predominant term for Marketing Search visibility strategies. The key is to identify and educate the public that there are both “White hat” and “Black hat” SEO strategies and like anything else there is always a gray area to be aware of.
So do you think SEO should change it’s name? If so, to what?