Adobe, developers of popular design tools included in the Adobe Creative Suite and are have their sights on the Digital Marketing market.
Adobe is diving into Social Media Marketing with Adobe Social which is included in the Adobe Digital Marketing Suite.
Adobe Social is attempting to take you beyond basic Social metrics such as Likes, Follows, Retweets and Comments in favor of focusing on specific business value metrics from your specific Social Media Strategies.
By examining Social Intelligence you can examine actual influencers and influences that are affecting your ROI.
The video at the top of the article is an overview, while the video below shows the product in action.