How To Measure Social Media Success With Google Analytics
- RM Downey
- On August 13, 2012
When you are trying to gage the success of your Social Media Marketing intiatives it is important to look beyond the Likes, Retweets and +1′s and figure out exactly what you are getting out of your Social Interactions.
With the help of Google Analytics you can track Social Referrals, which Social Networks achieve specific goals most effectively and Social Conversions.
David Gould from Vertical Measures dives into Social Media Analytics by explaining how you measure social media success using Google Analytics.
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