By now we are all familiar with Apple’s amazing success led by Steve Jobs and his immensely talented team of designers, programmers and creatives.
By many accounts Apple’s products are not superior in every way, but combined with their marketing they are an absolute juggernaut of success. The question is what make the Marketing and the Products come together so perfectly and what is the real key to their overarching success.
Ken Segall’s explanation for Apple’s success is surprisingly…well the answer is: simplicity.
You may remember Segall’s legendary Think Different campaign which blazed the trail to make room for a plethora of new products to hit in the following decade and started to make technology “cool” for the first time.
Time’s Editor At-Large, Harry McCracken has an over 1 hour interview and discussion with Seagall which develops into a very insightful look at one of the most successful companies of all time.