Getting the right people to Like your Facebook Page can seem to be an insurmountable task.
Luckily Facebook provides tools to target the right people through their Facebook Ads service for a very reasonable rate.
This video will walk you through the process in the following order:
1. Get started with Facebook’s advertising tool
2. Deciding whether to promote your Page or a Specific Post
3. Target fans and non-fans, and why
4. Select a date range to run your ad
5. Create a budget cap for your campaign
Via John Shaydon