Today we have two great videos (one interview, one TEDx talk) on Sree Sreenivasan who is a digital media Professor, including social media and digital entrepreneurship at Columbia University’s Graduate School of Journalism.
Sree covers a variety of topics on using Social Media to your advantage in journalism and marketing and some of the do’s and don’ts that most people learn the hard way.
Key Benefits of Social Media on Journalism:
- Helps find trends
- Builds a deeper connection with your audience
- Brings attention and traffic which can turn into direct revenue
- build your brand and long term trust
“Social media is one of the biggest things to affect journalism since the rise of the internet itself,” says sreenivasan, who explains why social media is useful, and how to use it effectively, and why creating helpful, unique, timely content is essential. He also explains why journalism in the future will be more digital, more specialized, and more social, and predicts the biggest trends to hit social media startups in the next year.
“Every startup needs a social media strategy,” he says.
Here is Sree’s referenced TedX talk on Social Media.
Connecting The Physical & The Digital: A Key To Getting Anything Done These Days
Find Sree at @Sree on Twitter