LinkedIn isn’t just for professionals anymore. Business profiles are now available for companies looking to have a LinkedIn presence.
Some of the features available to businesses are company status updates, integration with the popular Hootsuite application. The profiles will also be able to take advantage of new apps and customizations to the profile that will make their company profiles stand-out from individual profiles.
Holly Rountree of SplashCast talks about the changes and what they mean for social media marketing and small/mid-size businesses:
LinkedIn Company Page Tutorial Part 1
LinkedIn Company Page Tutorial Part 2
For more information on company pages on LinkedIn: