Paulo Coelho always chose to see the world through his own eyes. While growing up in Brazil, Paulo discovered his passion for writing. His parents tried to surpress his dreams so that he would follow the path of being a lawyer and appeal to their idea of success. Paulo eventually dropped out of school to travel and find his own way. It wasn’t until decades later that Paulo’s dream came true.
Although Paulo’s first masterpiece, “The Alchemist” was fairly well received, it was far from the saturation that would come with simple digital copy being posted online. A Russian fan posted a Russian translated version of his book online and the book went from 3,000 to 1 million copies sold in three year with no additional promotion from the publisher.
After monitoring the success of the pirated versions of his book, Paulo began posting his own books on Bit Torrent sites such as The Pirate Bay. The pirated success of “The Alchemist” has contributed to the book being an all time best seller with over 65 million copies sold. When his publisher discovered that he was sharing his works with the masses for free they were very unsettled at first. Later his publisher would come to agree that building his fan base and brand by letting them read and preview his works would contribute greatly to the author’s mainstream success.
Not only does Paulo support sites such as The Pirate Bay, he has even volunteered to travel to their Native Sweden to defend them on trial being pressured by anti-piracy lobbyists to put them out of business. “I am openly supporting their site. I even volunteered to travel to Sweden to discuss the case of open contents, but I never got a reply from them,” Coelho told TorrentFreak. “Since the dawn of time, human beings have felt the need to share – from food to art. Sharing is part of the human condition. A person who does not share is not only selfish, but bitter and alone,”.
Here is a talk by Sean Parker, founder of Napster & Paulo Coelho in Munich on Digital Disruption (DLD 2011).
We recently posted an article on some new E-Commerce models inspired by rethinking traditional distribution and marketing such as comedian ‘Louis C.K. Makes A “Joke” Out Of The Industry, Takes Distribution Into His Own Hands‘.