Article marketing is one of the newer SEO tricks to exploit the power of online marketing. They hope that their articles will spread throughout the web to link back to their site, therefore increasing their Search Engine ranking.
Optimizing an article for search engine for proper indexing is one thing, but some writers are specifically writing articles to create Article farms to copy and distribute throughout the web. Google recently stated that sites may even be penalized for “over-optimization”.
A Google Webmaster Central Expert fills us in on how effective he expects Article Marketing to be as a viable SEO Strategy now and in the long term.