Many people wonder if Social Media Marketing and SEO can work in conjunction with each other to drive traffic to your website. The answer is that it can but the world of SEO and Social Media are very different.
SEO and social media have a kind of Yin and Yang relationship, according to Internet Marketing Expert Lee Odden. Content acts as the glue that holds the two together. It’s one thing to optimize content for a search engine, is another thing to respond to consumer or in the case of Social Media (Audience) demand.
You can continue to create new content that uses keywords that your customers are interested in. Simultaneously work on building your social networks and build trust with your audience so you will have a platform to broadcast and engage your audience with your content.
In this video interview Lee Odden explains how SEO and Social Media Marketing can work in tandem to produce results.