Should Social Media Etiquette be at the core of your Social Media Marketing strategy or are you more of a believer in “Guerilla” Social Media Marketing? Are we playing a whole new game or should we try to integrate the traditional etiquette values that we hold into the Online Social Media world?
Although a very ‘laid-back’ conversational approach has been cited as “critical” and have transformed their business for Social Entrepreneurs such as Gary Vaynerchuck, a negative Social campaign could have just the opposite viral effect according to Pamela Eyring, the President and Director of The Protocol School of Washington.
She advises that we should always be a little cautious and keep our Brand identity and Professional image in mind with our Social Media interactions. This doesn’t mean we need to hold back, yet approach Social Media interaction with a certain level of professionalism.
Essentially Pamela suggests to keep the same sense of professionalism you have in the real world onto the online world, despite the feeling of being more anonymous behind a computer screen.
Pamela explains how we need to take into consideration the short and long term affects of Social Media etiquette in this interview with Web Pro News.
Via Web Pro News