It isn’t enough to only adopt Social Media technologies, your organization needs to become more Social.
Your business needs to do more than “believing in Social Media”, your business needs to become a Social Brand.
It’s about creating a Social culture within to become a smarter company.
Michael Brito, the Senior Vice President of Social Business at Edelman Digital talks with Abby Johnson of Web Pro News to discusses how a Social Business is a Smart Business and his new book Smart Business, Social Business: A Playbook for Social Media in Your Organization
Via Web Pro News