Ed Gould, Creative Director of Carswell Gould, dispels some of the myths surrounding social media.
Here are all 3 parts in the series starting with the first one.
In this first talk in a three-part series, Ed explores the issues facing business getting started in social media and examines the value of building strong relationships.
In part 2 of his 3 part series Ed demonstrates the knock-on benefits of targeting the right groups through the right channels and dips into a case study on his client, Race Online.
In the final part in this series Ed demonstrates that, while social media is a great way to make people listen, it’s an even better way of getting them to talk. Ed also sums up the key points from the thee talks.