StumbleUpon, the Social Recommendation site that allows you to “Stumble” to recommended content based on users interests had a major refresh this week. A new logo and a visual-centric design round out the major details of the overhaul.
The other changes come with the addition of StumbleUpon “Channels”. Now brands, organizations and public figures participate and share their own content in a way that will not compromise the experience for traditional users.
As of now StumbleUpon’s Channels is in Beta and at launch has 250 partners. It is expected that StumbleUpon has a chance to make a big Splash in the Social Advertising spaces with it’s abilities to target users down to the specific interests and content that they are spreading virally. In fact you could say StumbleUpon is a hotbed for viral content and could be considered one of the longest running Social Networks.
StumbleUpon launched in 2001 as a start up, then bought by eBay in 2007 and back to a startup in 2009 when it was bought back by it’s founders with aid from other investors. Although StumbleUpon never found the sort of success of Facebook and Twitter, it’s niche approach to Social with it’s ‘Web Discovery’ model brings in over 1.2 Billion Stumbles per month.