Google has unveiled it’s long awaited brand pages, serving up a major challenge to Facebook as one of the key elements that was mission from the growing Social Network. Now it’s up for businesses to decide whether or not to give it a chance.
Businesses and advertisers will surely be encouraged by Google to get on board to compliment their overall Advertisement and Marketing strategies.
Google+ offers some key engagement opportunities and advantages such as giving customers the ability to ‘Hang-Out’ with their favorite brand and engage on a very intimate level.
To Create a page now, go to Create a Page, and then you be able to select from the following categories:
- Local Business or Place
- Product or Brand
- Company, Institution or Organization
- Arts, Entertainment or Sports
After you create your page you will be asked to:
- Create a Tag line
- Add a photo
- Use your personal Google+ account to spread the word.
As where we have seen an incredibly fast adoption for people signing up for Google+ personal accounts, expect the same for Google+ Pages. Many big brands such as Fox News, ESPN, Phoenix Suns & WWE were part of Page Beta program.
Promotional Video on ‘Pages’ for Google+.
The other Google Announcement was also related to Businesses & Brands as they launched Direct Connect from Google search.
First of all Google+ Pages will now be a major part of a search on a particular organization. Google is encouraging Pages to act as a company or organization’s ‘Social Landing Page’.
Individuals can now find you by going to Google and searching for [+], followed by the page they’re interested in (like +Pepsi). This will take you right to their Google+ page.
Here is the Google Promotional Video on Direct Connect:
The most interesting part of all this is the blatant copying of functionality and even the term ‘Pages’ itself. The ‘Create a Page’ screen is incredibly similar to that of Facebook as well as many other features that have piggy-backed on the innovations Facebook has made within the last year. Although I find the copying to be unsettling, I welcome an alternative to Facebook Pages and find Google’s offering to be smooth, elegant and can hardly wait to host the first HipVine Hangout.
The hardest part of encouraging Brands to market their Pages on Google+ will be trying to get them to reimagine their Social Strategy to make room for two Social Destinations in their Marketing. Maybe domain names and home pages are still the way to go after all.