The Amazon kindle has been a huge hit for bookworms both geek and non geek. In the past year E-Book sales have out sold paper and hardcopy book sales and many major electronic and computer companies are trying to take a piece of the Kindle’s pie with their tablets, e-readers and e-book stores available for tablets and smartphones.
Before the rise of e-reading the best way to share and promote books was to rave about a book to a friend, check the best sellers list, or to participate in a book club.
One of the most effective ways for Amazon’s to increase sales would be to bring back the social aspect of the reading community to their online marketplace.
Amazon has announced their new social network that brings the book club experience online.
Some of the features include:
- The ability to Review and remember more of what you read.
- You can Follow people of interest to you to see their Public Notes (such as Social Entrepreneur and Internet celebrity Kevin Rose who already has nearly 700 followers).
- Manage your books, highlights, and notes.
I think the most intriguing feature has to be the ‘Public Notes’ where people can get the highlights from their favorite notetakers. This could prove to be a great resource for students.
“With Public Notes, our Kindle customers can choose to make public their highlights and notes. Once a customer enables Public Notes for one of their books, then any other customer who follows them will be able to see their Public Notes.”
Although this will certainly prompt a ‘not another Social Network’ feeling for many, I think Kindlers can be treated as a different type of userbase and may benefit by having a closed Social Network in their Kindle world. Book clubs have been a means for book promotion a long time and I think Amazon could bring that community feel and social interaction back into the world of reading.