As Google+ is taking Social Media time from both Facebook and Twitter, the fledgeling Social Network Digg is most likely seeing a final opportunity to solidify their brand and niche among the Socialsphere.
Even with the release of latest revamp of their Social Network ‘Digg 4’ late last year, Digg has had to redefine itself in early 2011 as they’ve seen their traffic plumet. Part of the problem was that Digg lost many of it’s hardcore users when they changed how stories get to the main page of their site.
They’re New strategy seems to be defined as making Digg a source for the latest Trending News & Stories, not just by what’s makes it to the Main page of Digg, but more of a Tool users can use to find their News. This is a position held mostly by Twitter in the realm of Social Media as Twitter has been used as a Newstream for many users rather than a back and forth and personal Social Network like Facebook.
With the loss of many hardcore users they’ve had to take a look at their direction and see how they can stabilize and attract a new group of users. Digg Newswire is their latest attempt to define their niche as a source to find popular articles and New stories.
According to Digg’s site:
“The Newswire gives you the tools to discover breaking news on Digg. While here your Diggs and your buries will display publicly in the Newswire Activity Feed on the right. With transparency comes power: Diggs and buries in the Newswire are heavily weighted in discovering Trending stories.”
News wire allows you to find the “diamonds in the rough” by sorting by a list of the most recent stories or the most popular stories.
The most popular stories are calculated by number of Diggs, Tweets, Likes date of submission, related stories, past number of Diggs from the user and other factors that make up the algorithm.
You can customize your Newswire feed by filtering out the following:
- Recent or Trending
- Type of media, such as images, videos, text or all
- Number of Diggs (more or less than)
- Or by topic, such as business, entertainment, technology, politics etc.
Hopefully Digg can stabilize and find their ground among the recent Social shakeup with the introduction of Google+. As Twitter streams get clogged and the monetization of Twitter becomes more intrusive, perhaps their is an opportunity for a Diaspora to Digg for their New Social News platform.
Fore more information on Digg Newswire check out their Blog: