It’s not all about Social Media according to co-founder of Thrillist Ben Lerer, which is a “Men’s” Online Deals & Lifestyle service. This service has seen major growth on traditional internet marketing channels such as E-Mail Marketing alone before and at the current peak of Social Media proliferation.
While there Facebook presence is growing and they maintain a stable Twitter community, they find they are actually a natural fit with the Foursquare environment in the realm of Social Media. Just because they rely on E-Mail Marketing as their primary channel, doesn’t mean they aren’t Social explains .
“We’re really good at getting people to forward emails and to use email as sort of social media,” he said.
Ben Lerer explained to Web Pro News the successes and challenges of the Thrillist service and how it fits in a competitive Daily Deals market.
So what’s your channel? What works best for you?