So how exactly can Facebook, Twitter and other social networks help business-to-business companies? Many have found that social media has helped them close the gap with vendors, distributors and others in the B2B ecosystem.
In the late 90’s it was very important for B2B’s to have a website and get online yet they were still a half decade behind B2C’s. This continued with the Online Marketing & Advertisement in the late 90’s and early 2000’s as B2B’s got on board later.
The era of Social Media Marketing is no different as B2B’s are just starting to try to figure out how Social Media Marketing can fit in their overall Marketing strategy. Now a Facebook Page is the New Domain Name flight that took place in the mid to late 1990’s. A company that has a Facebook Page can now engage with other companies and you can easily post a link, comment or send a message to draw them to your Blog or Website.
It’s not all about Facebook, Twitter’s search functions and vast B2B membership allow you to get real time information or join in on conversations in your industry. Twitter allows you to “listen” and engage with customers that are talking about you and Real Time and you can join in and send them right to your Blog.
Your Blog becomes your central command in your B2B Social Media Marketing Strategy, even more than for B2C. Your early cycle and future customers will use Social Networks to gather information and do research in your industry. You can filter conversations and target these researchers and industry professionals and draw them to your Blog so they can get more information.
Paul Slack of Splash Media explains how social media has impacted real-time customer service and communications and what kind of role that blogs can play in a in a company’s strategy.
Via Splash Media