Companies are finding extreme value in Facebook in terms of branding. Many are choosing to only create a Facebook Page rather than a traditional website and others are going as far as using their Facebook Page to create a “storefront” platform for their products and services.
The online market research firm Compete recently released a report that reveals very interesting information about the impact of Facebook Page & Likes.
This study compared the Facebook traffic of over 40 brand pages to the website traffic of those same brands. What they found was that the Facebook pages that drew the most unique visitors were Walmart, State Farm Insurance, BMW, and Best Buy. However, iTunes actually drew more traffic to its Facebook page than its website.
Lincoln Merrihew, Managing Director at Compete explains more in the following interview with Abby Johnson of Web Pro News:
Via Web Pro News