What’s the value in a Like? Up until recently, for most, Facebook Likes were just about spreading your message and endorsing your page. Now Likes can be analyzed in-depth with a service called Likester.
There are millions of Likes to aggregate. Now page owners, brands and companies can leverage Likes by narrowing data and information down to what people are Liking specifically narrowing down to their hometown. Sort data on Likes by your friends or everyone on Facebook by any place or any given time.You can see what’s hot in a number of categories and who is the most popular in a given field.
You can even see that people who Like one thing are less likely to Like another. For example people who Like the song “Mockingbird”, are less likely to Like the Hockey team the Boston Bruins, but most people that do Like the song “Mockingbird” live in Aspen, Colorado and Like the Colorado Avalanche.
For the first time ever you can for example, as a promoter of a band could find the most popular musicians in Cranston, Rhode island. If many people in Cranston like the band “Crash Test Dummies” you can know that Cranston, being just outside Providence could bring in a number of people to the Providence Civic Center for a concert. You could also see that your good friend Freda Feltcher and a number of your peers have also Liked the band and you could give them all back stage passes and tell them to spread the word to their extended network.
Kevin McCarthy, Likester’s Founder and President speaks with Web Pro News on his recently launched platform.
Via Web Pro News