Location Based Marketing is the largest growing sector in Social Media. With Foursquare having over 7 million users and Facebook Places jumping into the mix, Location based marketing is becoming a key component of a company’s internet marketing strategy.
It is very likely that we could see the merging of Location Based Apps, Recommendations & Social Coupons / Daily Deals in the near future via mergers and acquisitions. The most likely candidates to attempt to acquire properties are Facebook & Google.
Google is probably the most likely to attempt aquisitions this year because they have a lot of catching up to do with Social. Their failed attempt at aquiring Social Coupon King Groupon, the failure of Google Buzz, little interest in their Facebook Like button competitor +1 and the disappearance of the rumored “Google Me” Facebook Killer have been a concern. A little known fact is that Google owned Foursquare (Formerly known as Dodgeball) before divesting in them.
Aaron Strout, Location-Based Marketing Officer at WCG and the future co-author of Location Based Marketing For Dummies talks WebProNews on the future of Location Based Marketing.