As we saw with the elections last year, Social Media data created entirely different way to look at data. Info-graphics and High Definition Touch panels have been all the rage as consumers look for more engagement with mainstream media and Social Media.
Tweet River and their company ‘Mass Relevance‘ were the architects behind Live Tweets being displayed at the Oscars, Super Bowl, CNN & a variety of other Live events this year. They’ve helped companies sort through the “noise” of Twitter to bring them the most relevant content.
With Tweet River you can refine and discover content with an endless amount of filtering. They use Rule based refinement of content that can be particularly customized for each customer.
The following infographic explains the process behind Mass Relevance’s ‘Tweet River’.
WebProNews interviewed Sam Decker, CEO and Founder of Mass Relevance: