Today Facebook introduced the ‘Send’ Button! Now you have the ability to send content to specific people rather than your whole extended network. You can send a URL to an inbox of a particular person, the Wall of a Facebook Group or to any email address.
“The message will include a link to the URL specified in the send button, along with a title, image, and short description of the link. You can specify what is shown for the title, image, and description by using Open Graph meta tags.” according to Facebook.
This button will most likely be a Huge hit for marketers and sites looking to drive more traffic as it allows people to easily share content with specific people as many people would prefer.
You can even turn your existing Like buttons into a hybrid Like/Send button by adding send=true as an attribute to the Like Button.
For official documentation on the ‘Send’ Button Click here.
In addition, watch this Video to see other features Facebook has introduced today around Facebook Groups: