The Founders call it “The Elastic Network”. The “Color” App has exploded on the Social Media scene with intrigue, discussion and confusion. It allows you to use your iPhone or Android device to simultaneously share photos, videos and conversations into a group album with nearby friends, colleagues, or even strangers. It’s attraction is supposed to be it’s simplicity which is evident considering that there is no friending, uploading or synching, rather instant sharing. The puzzling part is really about why this App has had so much Hype, before it was even released.
The team behind Color has received a total of $41 million in funding before it had even got off the ground and includes an all star startup cast of Bill Nguyen, founder of Lala, the architecture behind Apple’s rumored Streaming Music service, D.J. Patil, former Chief Scientist of LinkedIn, and Peter Pham of Photobucket. Is Color getting Hyped based upon it’s Founders track record, because funders think it’s a great App, or are they gathering the types of data Marketers and Advertisers crave?
Some concerns over privacy have been related to the fact that the Color App does record background noise while the App is on. It doesn’t record it in a way that it can be replayed, rather it records the Sound Waves themselves to try to understand it’s users habits, environment and is developing a whole new kind of Social Graph.
Sarah Lane and Amber MacArthur interview co-founder Peter Pham on ‘The Social Hour’ at 4:00 in the Video Below. They dig deeper into what the Vision of Color is, Features, Use case, how businesses and brands can use Color and some of the controversies that have come up with the recent launch:
What do you think about Color? A Fad, Game Changer or just a bunch of hot air? Let us know in the Comments below.