Ask.com, once known as “Ask Jeeves” (see Mr. Jeeves at left) has gone over a giant overhaul recently. The former Search Giant realized they were losing the race against Google & Bing and decided to use their brand power for something different.
Ask.com predates Google as one of the first companies in search and oldest sites on the web. Q&A has always been Ask’s niche and is still the preferred method of questions and answers over even Google and is still the 6th most popular site in the United States.
“Our big challenge is combining the human element that happens in minutes with the search algorithmic portion of our service which happens in milliseconds and getting people to understand that sometimes you’ll get an answer right away and sometimes you’ll get an answer in a couple of minutes,” explains Doug Leeds, CEO of Ask.com. “The nice thing about the mobile device is it changes expectations in that way too. It’s okay to ask a question, put your phone in your pocket, wait for it to buzz with an answer. On a PC, it’s less okay.”
Robert Scoble sits down with Doug Leeds, CEO of Ask.com to get the full scoop on Ask.com’s transition into True Q&A, Mobile, & Location Based Services.
Source: Robert Scoble