Companies are seeing the power of Gaming to hook people in to their content and to spread the word on a product, service or in this case, Feature film.
“The Source Code Mission” is a Social Game that engages you to assist Captain Colter Stevens (Jake Gyllenhaal) in finding the bomber of a commuter train.
This game connects you to your Facebook account where you are instructed to use your profile picture as your identity, post your location on your Facebook Wall, use google maps to locate a real train station nearby and select friends to help you on your mission.
It all comes down to a real clever way to spread a message about the movie. Watch the video below to learn more from Jake Gyllenhaal himself.