Klout is a tool for measuring your Social Influence. Your Klout score is determined by the influence your Social Media content has on others, your consistency and your use of multiple Social Networks to expand your influence. Klout was originally used for measuring your Twitter influence but has now grown to measure your Facebook and LinkedIn “Klout” as well.
Some employers are looking for ways to measure potential employees Social Influence and turning to Klout, while some entrepreneurs are finding their Klout allows them the power to connect big brands to consumers and make a living off of spreading the word about products and services.
Joe Fernandez, CEO of Klout, talks about some of the recent successes and concerns with his service and what he expects in the future.
Video Source: WebProNews