Representative Jackie Speier (D-Ca.) introduced a bill this month called the “Do Not Track Me Online Act of 2011”. In the title alone, the bill sounds very appealing for consumers, but the context of it raises some potentially harmful concerns for both consumers and advertisers.
The bill hopes to protect consumer privacy by providing an option that is said to be equivalent to be the National Do Not Call Registry offline. Although several privacy groups have already spoken out in support of the policy, if passed, it would directly impact behavioral targeting that advertisers use.