How are businesses handling the advent of social media? Are they simply setting up Facebook and Twitter accounts, or are they incorporating the potential that social networks bring to customer service into their company’s DNA?
Chris Bucholtz, blogger and reporter for CRM Buyer and Forecasting Clouds, says the rise of social media gives small and medium-sized businesses an opportunity to throw out decades-old customer relationship management models. He gives examples of large and small companies who truly “get” the social media revolution during an interview with SplashCast host Renay San Miguel.
Source: Splash Media