Location-based service (LBS) services include services to identify a location of a person or object, such as discovering the nearest banking cash machine or the whereabouts of a friend or employee. LBS services include parcel tracking and vehicle tracking services. LBS can include mobile commerce when taking the form of coupons or advertising directed at customers based on their current location. They include personalized weather services and even location-based games.
Wayne Sutton, business development/marketing strategist for TriOut, spoke to Abby Johnson about his location-based service.