Gary Vaynerchuk is a New York Times bestselling author and American businessman who was born in Belarus and immigrated to the United States as a young child. Gary’s entrepreneurial instincts took over at a young age, when he owned a franchise of neighborhood lemonade stands and made $1,000 a weekend selling baseball cards. Much to his dismay, his father Sasha pulled Gary into the family business, a local liquor store called Shopper’s Discount Liquors. Before long, Gary recognized that consumers collected rare wines just like people collected baseball cards, and he was off to the races. Gary transformed himself into a wine expert, rebranded the store as Wine Library, launched a retail website in 1997, and by 2008 he had raised annual revenue from $4 million to $60 million. In 2006 Gary achieved one of his life-long goals when he was caricatured on the front page of the Wall Street Journal in an article about online wine sales.
Gary road the early Social Media wave and became a leader in using the Social Networking trend to transform his business. Gary is the author of the New York Times Bestseller Crush It!: Why NOW Is the Time to Cash In on Your Passion (Available Now) and The Thank You Economy
Gary Vaynerchuk Teaches Basic Social Media Principles to CNN
Gary Vanerchuk talks about his roots, being authentic, buying the Jets, and some fermented grape juice.