Authenticity, Bravery, & Consistency are the ABC’s of Amber MacArthur’s Social Media Marketing Philosophy. Amber Mac is a Social Media phenomenon. She has made a career out of being a Tech Journalist & Web Strategist in both the Mainstream and New Media spaces. A true New/Social Media Guru like no other; She hosts numerous Podcasts and Web Only Specials and is one of the most demanded Social Media Speakers and personalities out there. She is essentially “All over the place” within the context of New & Social Media.
I highly recommend Amber’s Book for the aspiring or current Social Media Marketer because it will give you an insight into creating effective Social Media campaigns with real case studies of Amber Mac’s work with big name brands and with her own businesses and ventures.
Check out this great little clip Amber made below followed by a review of her book below.
The following video is based on one of Amber Mac’s favorite television shows, ‘Dexter’ and uses the format as a way of understanding a typical morning for Amber. An example of a fun little way Amber continues to build her brand and breed familiarity online.
A Video Review of Amber MacArthur’s Book ‘Power Friending: Demystifying Social Media to Grow Your Business‘.
“Amber provides a sweeping yet detailed look at the correlation between marketing and social media in the online world. With few equals, Amber has and continues to demonstrate a keen insight towards the continually evolving fabric of the social web.”
“Amber is one of those rare people that actually lives this social movement and I don’t know about you but I like listening to people that ‘LIVE IT’ more than people who read about it.”
“Social media is here to stay, and Amber Mac’s Power Friending is the ultimate guide for all those looking to understand (and profit) from our highly connected future.”
“It pays to have friends in high places, and Amber is in a very high place in social media. She might not be your friend, but her book is as good as it gets.”
“Amber took the time to deconstruct Digg and give me valuable webusability advice when we were a tiny 3 person company. She alsointroduced me to the then small blog ‘TechCrunch’ years before it became mainstream. I always enjoy chatting w/Amber as she understands social media and where things are going.”
“Social media is becoming the operating system for society, and Amber understands exactly how to thrive in this new environment.”
Writing from the virtual center of the social media storm, Amber Mac explains exactly how and why your business can benefit from social media. And you could have no better teacher: Amber is the authentic authority on how to use social media to expand your market, learn more about your customers and save on marketing, whether you run a Fortune 100 company or a blog.
To learn more about Amber Mac visit http://www.AmberMac.com or click the link below to find out more about her book.