Social Media Marketing & News
4 Key things to expect from Google Me, the "Facebook Killer"
In an already infamous post, now deleted by the founder of Digg, a very well connected Kevin Rose reveals Google has some plans to take Facebook head on.
The speculation is that this service will be called “Google Me” and combine several features Google has slowly revealed over the past few years:
“Ok, umm, huge rumor: Google to launch Facebook competitor very soon “Google Me,” very credible source.”
Here are the 4 key reasons why Google Me has a chance to take on Facebook:
1. Leverage a Large Existing User Base
Anyone with a GMail account will have an easy one click access to create a Google Me account associated with their existing account giving Google a chance to catch up to Facebook as their are almost half as many Google services users as Facebook users.
An Integrated Google Buzz, currently in third place for Status Update service popularity among Twitter and Facebook could directly Rival Facebook’s Wall posts.
Google Latitude is a very popular location sharing service that already has over 3 million users.
An easy one click migration or integration could bring over Google’s existing Social Networking Site user bases on Orkut and Google Profiles to add over 100 million users right at the start.
2. A Heavy dose of Caffeine
Nearly Real-time indexing for Profile updates, changes, and relationships using Google’s latest generation of Caffeine Search Engine Indexing Technology. This will push Google Me out in front of all of the millions of “Googlers” right from the start.
3. Opt-in from the start
One of the major complaints about Facebook recently is the ever changing privacy settings and opt-in defaults of many of the Facebook features that broadcast your personal information to the public. If Google can capitalize on Facebook’s mistakes, they have a chance to earn trust from their users from the beginning. A default Opt-out of sharing of information from the start could sway people to leave Facebook for more privacy friendly pastures.
4. The Google Mash-up
Google has the chance to leverage the popularity of many popular services such as Google latitude, Google Wave, Google Profiles, Orkut, Google Maps, and more.
Imagine a mash-up where you could take a look at Google Maps and see the location of all of your friends and hover over their names to see their statuses right on the map. By combing Buzz, Google Profiles, Google Latitude, and Google Maps, this is all possible. Expect Google to be able to leverage services in creative ways where Facebook cannot.
If anyone has a chance to take on Facebook and bite directly into their pie it is Google. They simply have the resources and the existing user base. If they can find a way to migrate their users and offer a compelling and innovative user experience, they will be able to provoke a Mass Exodus.
Google still would have a steep uphill battle to approach Facebook’s popularity, but remember, Google barely cracked the top 10 most popular search engines in the mid-late 90’s. If that is hard to believe, just “Google it” to find out.
Social Media Marketing & News